Comments:Tony Houghton Budapest 2012

Tony Houghton Bio

Tony Houghton is Education Development Director Cambridge Centre for Innovation in Technological Education (CCITE). His interest is both in technological achievement and the all-important associated perception of technology.

His work is based on his doctoral thesis Expectation Shock, 2005. In summary: (1) It is not just how good something is, it is how good it is perceived to be. (2) This is true both for an individual, a product, a service, a subject and an organisation. (3) You can do simple things to greatly enhance Perception by engagement with people (4) You can measure, benchmark, cost benefit and ‘prove it’ (which got the doctorate:-).

Based on this, the Expectation Shock engagement programme has now been deployed across Europe, India, Africa, China and US supporting mixed physical and virtual communities on 100+ projects with hundreds of thousands of users. See [1]

Tony started his career as a teacher, moved to a French human factors consultancy in Paris, then worked with BT as a specialist adviser globally with government and corporate organisations. He has worked with many organisations in a consultancy role ranging from Essex County Council to Coventry University, University College London, University of Cambridge, Specialist Schools Academy Trust, Eurescom, Massachusetts Institute of Technology (MIT), Pepsico, DHL, Microsoft, CISCO, Chunghwa Telecom, and Sony in Singapore.

Tony is an accomplished presenter and has presented at business, technical, educational and academic conferences in Europe, (many) Asia (Singapore, Kuala Lumpur, Taipei, Beijing, Seoul, Tokyo) and the US (many). His academic work has been published and presented in Europe, Asia and US (including IEEE, American Association for Artificial Intelligence, International Association of Applied Psychology).

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